Inspired in the world of the fast-food, my aim with Burger was to achieve a sexy slab serif font. Since it’s not very common to see slabs with swashes I consider this project as an experiment with interesting results. In order to mantain an even weight on the written word, all the glyphs including the swashy ones had to look like compact blocks: This makes the font work much better used with almost no leading, as seen in posters above. Despite the formal look of its genre, this slab serif is also very playful and unique. (Maybe unhealthy food deserves better fonts already, right?) Taste Burger, come on, give it a try!

On a more personal note: Why I made this font? Some months ago I started the gym and with it, an strict diet to see some results faster... Maybe my temptation is being, in Lacanian terms, “sublimated” by making delicious and unhealthy fonts.